Corporate Strategy (MU/MTL)

Downloads

Here you find the download materials for the course. You need the password from the syllabus to open the files:

Templates for the Pre-Assignments
Strategic_Analysis_1_PESTEL.zip

Strategic_Analysis_2_Industry.zip

Strategic_Analysis_3_Markets.zip

Strategic_Analysis_4_Customer_and_Product_Analysis...

Strategic_Analysis_5_Competitor.zip

 

Reading Exploring Strategy
Readings_Johnson_Exploring_strategy_1.zip

Readings_Johnson_Exploring_strategy_2.zip

 

Alternative Reading....Unternehmensführung

Dillerup_Stoi_Unternehmensführung_A5.pdf

Plaese focus on chapter 3, 5.2 and 8.4