Strategic Management (MU/MTL)

Course syllabus


Prof. Dr. Ralf Dillerup



Teaching Language


Credits / SWS

5 / 4

Contact hours / Student Workload

50 / 150 hours



Examinations mode

LR Continuous Assessment

Learning outcomes

  • After the completion of this course the students judge differences and specific approaches of corporate strategy formulation and implementation
  • The students are able to

    - search and source information to support strategic decision-making,

    diagnose core factors of strategies and business models

    analyze major business functions which forms the basis of strategy development

    develop strategic options and actions

  • Working in diverse groups with an international exposure forces the students to solve problems in teams, train
  • Moreover, it comprises

    a critical evaluation of the roles and responsibilities of executives and

    an assessment of the role and tasks of strategy from a broad business perspective

    - a training on strategic thinking and acting

    the ability to deal with conflicts and leadership communication.


Teaching methods

  • work in interdisciplinary and intercultural teams
  • students must be prepared to read widely outside the subject
  • computer simulation methods such as System Dynamics or TOPSIM
  • Case study work to transfer and train strategic concepts and thinking
  • Group work in interdisciplinary and intercultural teams

Course contents

  •  The Nature of Strategy
  • Strategic management in different contexts
  • The levels of strategy
  • Understanding strategy development
  • The strategic management process
  • Industry and Competitive Analysis
  • Strategic Analysis of industry structure
  • Porters competitive forces and Rivalry analysis
  • Strategic Capability - Internal analysis
  • SWOT analysis
  • Capabilities and Core competencies
  • Strategic Choices on corporate and business level
  • Strategic decision making and Strategy implementation


  • Lectured every winter semester as joint module with students from our Irish partner university Dundalk Institute of Technology (DKIT) and our students co-teached with staff from both institutions including staff and student mobility       
  • Lectured every summer semester as joint module with students from one of our overseas partner universities and our students co-teached with staff from both institutions including staff and student mobility  
  • We always offer a mode in a seminar mode in Heilbronn without student mobility


  • Dillerup, R./Stoi, R.: Unternehmensführung, 5. Ed., München, 2016
  • Johnson, G.; Whittington, R.: Angwin, D.; Regnér, K.; Scholes, K. (2015), Exploring Corporate Strategy: Text and Cases, 10th ed., London
  • Simulation software manuals
  • Provided materials as needed
  • Relevant management journals: Harvard Business Review, Sloan Management Review, Strategic Management Journal